Adidas Concept • Kareem Abdul Jabbar Forum Shoe
33 Forever: A Legacy in Every Step
To promote the limited-edition Kareem Abdul-Jabbar Forum shoe in support of his Skyhook Foundation, I envisioned a bold campaign to celebrate Kareem’s legacy. The concept highlights his game-changing qualities and Hall of Famer status, creating a message that resonates far beyond basketball. (This campaign was ultimately not produced, and the shoes were not available in the market where it was originally intended.)
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