Showers with a Chance of Weather Alerts Subscription
A media vehicle that activates only when the message is relevant. New Yorkers walk a lot every day and are constantly exposed to the weather. Checking the forecast should be part of their daily routine, but some forget. Each time it rained, we distributed our branded umbrellas. Our 'wet' target audience saw these and were reminded that, if they had checked with us earlier, they could have been better prepared. We advised them that they could avoid getting soaked by signing up for our SMS weather alerts.
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