Contact
alvnad@gmail.comhttps://www.linkedin.com/in/alvaro-naddeo/
About
What I'm good at:
Strategic thinking | Creative ideas | Craftsmanship | Leading and mentoring teams.
What makes me valuable:
A unique combination of thinker, doer, and leader.
Thinker:
Clear, articulate, didactic, simple, objective, and rational. Good at analyzing problems and finding solutions. I'm an Art Director who writes.
Doer:
I’m passionate about all things visual—from film to e-commerce, brand identity to social media content, AI animation to traditional painting. If it’s visual, I can do it. If I don’t know it yet, I’ll learn it. I make things happen and adapt quickly to deliver.
Leader:
I bring strong project management skills, a sharp sense of organization, and the ability to lead teams effectively, ensuring projects are completed on time and to the highest standards. My client relationships are built on professionalism and warmth, with strong presentation skills and a genuine willingness to listen and collaborate. I enjoy sharing knowledge and building meaningful connections.
At my last job:
During my eight years as Associate Creative Director at T-Mobile, I helped the brand rise from fourth to first in market share among Hispanics in the U.S. I created 360° campaigns across TV, OOH, digital, and social platforms, driving engagement for product launches and activations at events like Premio Lo Nuestro and Coachella. I worked with celebrities and influencers to amplify campaigns across media. Collaborating with cross-functional teams, I ensured consistent messaging and helped T-Mobile stay ahead of trends like 5G.
Industry experience:
Telecommunications | Technology | B2B | Retail | Consumer Goods | Food & Beverage | Sportswear & Apparel | Automotive | Entertainment.
Agencies, Clients, and Awards:
Worked at Saatchi & Saatchi, Grey, Publicis, DDB, 22 Squared, and Leo Burnett, in both multicultural and general market agencies across South America and North America. Collaborated with clients like T-Mobile, DirecTV, Publix, Goya Foods, Adidas, Marlboro, and Procter & Gamble. My work has been recognized by nearly every major advertising award show, including Cannes Lions, CLIO Awards, Effie Awards, London International Awards, and more.
Personal Work:
In addition to my advertising career, I am a watercolor artist, with my paintings showcased in galleries across Los Angeles, New York, Paris, São Paulo, and Melbourne. The success and recognition I’ve achieved in the art world is a rare accomplishment among advertising professionals.
Work Experience
Various Freelance
Creative Consultant
Jun 2024 - Dec 2024
(Remote)
Conill Advertising
Associate Creative Director
Sep 2015 - Jan 2024 · 8 yrs 5 mos
Greater Los Angeles
My eight years working with T-Mobile as an Associate Creative Director provided me with deep knowledge of the telecommunications industry, where I created 360° campaigns that focused on crafting engaging content for social and digital platforms. I drove engagement for major product launches and activations at music events like Premio Lo Nuestro and Coachella. Collaborating with cross-functional teams, I ensured consistent messaging across all channels—TV, OOH, digital, and social—while staying ahead of trends like 5G, which helped position T-Mobile as an industry leader and enhance customer loyalty.
22squared
Senior Art Director
Aug 2013 - Aug 2015 · 2 yrs 1 mo
Tampa/St. Petersburg, Florida
My experience with Publix provided valuable insights into the retail industry. I crafted engaging social and digital campaigns that drove customer engagement and brand loyalty. This role honed my skills in visual storytelling and ensured consistent messaging across all channels, enhancing the brand’s positioning and connection with diverse audiences.
Grey NY
Art Director
May 2010 - Jul 2013 · 3 yrs 3 mos
New York City
Working with Goya Foods, I had the opportunity to learn extensively about the food and beverage industry. I worked on a major DIRECTV Olympics campaign, which involved a substantial budget and international production, collaborating with FX experts at The Mill. I also created award-winning pieces for the HBO New York Latino Film Festival and The Weather Channel.
Contact
alvnad@gmail.comhttps://www.linkedin.com/in/alvaro-naddeo/